On the 4th of October 2019 in Prague, Czech Republic, 420people are holding an internal seminar on professional empowerment “Strategy for audience development “. During the seminar, the internal staff will follow the proposed structure and answer questions regarding the description of company`s audience, future plans to build a relationship with the audience and discuss organization of the audience research.   It is important to set the goals for upcoming audience development activities and gather ideas from all co-workers, get creative and brainstorm.
The internal seminar will take place at DRN, Narodni street, Prague 1 from 9am till 12am. The seminar won`t be open to the public. The internal staff will participate in all activities – attendance confirmed by Václav Kuneš (Artistic director), Marta Lajnerová (managing director), Aneta Jochimová (PR and marketing manager, production manager) and Sylva Šafková (artistic director assistant and international relations coordinator). The seminar will be facilitated by Petra Kašparová (an external consultant on audience development, former 420PEOPLE production manager).